Haier sets off a boom in "Made in China" smart home appliances in Malaysia
China Haier Group recently held a promotion event with the theme of "Future Intelligence" in the Malaysian capital Geelong, setting off a wave of "Made in China" smart home appliances in Malaysia.
This event will be held in Kuala Lumpur, Johor and Penang in Malaysia. Shi Zhiyuan, head of Haier Group Malaysia, said that the Haier brand has been in Malaysia for 17 years and currently has more than 300 retail stores and chain stores in Malaysia, and has a 24-hour service hotline throughout Malaysia. Sales have shown double-digit growth every year.
He said that the theme day promotion activities can not only interact face-to-face with local consumers and understand their immediate needs, but also show the most advanced Haier products to local consumers, effectively enhancing their experience of the new generation of smart home appliances. Promote Chinese brands locally.