Singapore

On March 1, 2019, Greenland Hotel & Tourism Group signed a strategic agreement with the world-renowned real estate service provider-Singapore Dewei Real Estate Group and Hong Kong BNR Asia. Mr. Denka Wee, CEO of Dewei Real Estate Group, Mr. Lin Weilong, Managing Partner, Mr. Shao Mingjie, China Managing Partner, Dr. Chen Youan, Former Deputy General Manager of Central Huijin, Ms. Chen Rujing, Executive Director of BNR Asia Holdings Management Co., Ltd., Chiang Mai Lanna Development Management Mr. Ye Jiancong, general manager of the company, Mr. Tan Guoyi, general manager of BNR partner Shanghai Link Real Estate Marketing Planning Co., Ltd., Mr. Li Ruizhong, general manager of Greenland Hotel & Tourism Group, Mr. Lin Jiang, assistant to general manager, and Mr. Yang Bin, general manager of project development department attended the meeting. ceremony.

    The signing of this strategic agreement aims to establish a long-term stable and in-depth cooperative relationship, open a new chapter of cooperation that is hand-in-hand, mutual benefit and win-win cooperation, actively enhance the brand influence, and promote the multi-level, multi-field, and comprehensive Fangwei's strategic cooperation is advancing to promote the faster and more efficient development of Greenland Group in the hotel industry and accelerate the pace of "asset-light" development.

    Mr. Lin Jiang, assistant general manager of Greenland Hotel & Tourism Group mentioned in his speech that as a traditional and strong sector of the Fortune 500 company Greenland Holding Group, Greenland Hotel & Tourism Group has projects in 70 cities on 5 continents all over the world, with a total value of more than 80 billion yuan. Renminbi. In recent years, Greenland Hotel & Tourism Group has continuously accelerated its "asset-light" development. The total number of brand output management projects has reached 45, covering 6 overseas countries including Malaysia, Thailand, Laos, and Vietnam. In the next three years, it is planned to build a globally competitive hotel and tourism group with hotels with annual revenue of more than 20 billion as its core business, tourism and exhibition as the two-wing engine. Singapore's Dewei Group and BNR Asia are industry benchmark companies with international strategic vision, with projects spread across Southeast Asia and Europe. On the path of globalization, Greenland Hotel & Tourism Group has more and more like-minded new partners to help us, and the pace of "asset-light" development will continue to accelerate.

    Mr. Shao Mingjie, the managing partner of Dewei China, said that the Singapore Dewei Group was established in 1993 and has more than a dozen high-end hotel (serviced apartment) projects in major cities around the world, distributed in Thailand, the United Kingdom, and Japan. The active cooperation with Greenland Hotel Tourism Group will take advantage of Greenland's resource advantages and professional capabilities in hotel management to improve operational efficiency and overall image, and provide strong support for customer investment with 360-degree butler service and return on investment.

    Mr. Ye Jiancong, general manager of Chiang Mai Lanna Development Management Co., Ltd., said in his speech that BNR Asia Holdings Management Co., Ltd. was established in response to China’s national policies and has a strategic layout of the “One Belt One Road” all-round industry group. A large-scale private enterprise group integrating six industries: culture, health, consumption, technology, and finance. The strategic cooperation agreement signed this time will mainly focus on the Chiang Mai Free City project, with a total construction area of about 110,000 square meters.

    Whether in terms of innovative development or global expansion, the "package" signing of many overseas projects is of great positive significance, marking the determination and determination of Greenland Hotel Tourism Group to actively form strategic partnerships with large overseas developers and accelerate overseas development. Efficient mobility.

    As an important component of Greenland Group's "big consumption" strategy, the Greenland hotel industry has been operating for more than ten years and has so far possessed considerable scale and strength. The signing of a strategic cooperation agreement with Singapore Dewei Group and BNR Asia means that the Greenland Hotel brand will gradually deepen its overseas market, without fear of directly participating in international market competition, and exploring new development ideas for the international growth of China's hotel industry. At present, the development of Greenland Hotel's "asset-light" development strategy has been accelerated in an all-round way, and a number of overseas projects have been successfully signed and opened, which signifies that Greenland Hotel has achieved significant phased results in the layout of the "Belt and Road" strategy. In the future, Greenland Hotel & Tourism Group will rely on its own advantages to accelerate the layout of hotels, apartments, exhibitions, destination management and tourism platforms, fully integrate the upstream and downstream resources of the industrial chain, build an open and platform-based industrial ecosystem, and create a full ecological chain. The tourism industry cluster in China has become a leading enterprise in the national industry, an important support for the large greenfield consumer industry, an important force for industrial coordination, and an important carrier of capital operation.