Vietnam

With the combination of advantages and favorable factors, coupled with the impetus of growth, Vietnam's e-commerce market will continue to see explosive growth in 2023 and sustainable growth in the future.

Vietnamese e-commerce is seeing a number of growth drivers in digital transformation, consumer trust, technology infrastructure, widespread adoption of the Internet, capital, online payment, logistics services and human resources. In particular, the Vietnamese government has introduced a number of mechanisms and policies to support the development of digital economy and e-commerce. In 2023, e-commerce is expected to accelerate and become a major support for the growth of Vietnam's digital economy.