Seize the Cambodian mobile phone market
The streets and alleys of Phnom Penh are full of mobile phone shops, especially around the vegetable market, there are countless large and small mobile phone shops, which has become a feature of the developing Cambodian mobile phone market. Cambodia is one of the countries with the highest mobile phone penetration rate in the world. Among the population of 15 million, the number of mobile phones has reached 20 million, and many people have multiple phones with one hand.
In the Cambodian mobile phone market, in addition to actively expanding Chinese mobile phone brands in the Southeast Asian market, such as "Huawei", "Oppo" and "Vivo", there are also South Korean "Samsung" and American "Apple", and several local "OEM mobile phones" ( OEM) is also a "main force" that cannot be ignored.
Chinese machine uses advanced technology
Among Chinese mobile phones, Huawei (Huawai) has emerged as one of Cambodia's most popular mobile phone brands with a large market share. While striving for market share, Huawei also introduced the most advanced technology products to the Cambodian market. For example, it launched a promotional campaign at Aeon Mall not long ago to introduce the flagship model mobile phone P20 Professional, and introduce mobile AI to local consumers. (Artificial Intelligence) function, such as software that can identify the best camera mode.
The head of Huawei’s mobile public relations department emphasized that Huawei cares about the development of Cambodia and the quality of life of the Cambodian people. It has long carried out many corporate social responsibility activities in Cambodia, such as the coming June 1 International Children’s Day. Huawei will donate a batch to poor students Supplies.
Speaking of mobile phones, I cannot fail to mention Apple mobile phones. Young people pursue fashion to buy Apple phones and become Apple fans. A mobile phone shop owner said that Cambodians have the habit of spending high and spending in advance, and many people are willing to borrow, take out loans, and pay in installments to buy high-end mobile phones. There are often some Apple fans who don’t have more money, so they sell their old iPhones and then raise money to buy new ones.
"On September 16, 2017, the iPhone 7 was just launched in the United States. A few hours later, the major mobile phone stores in Phnom Penh have ushered in the first batch of sources." How about the performance of South Korean Samsung mobile phones? Daming, a mobile phone shop owner with a Samsung billboard in the Phnom Penh Debao market, told reporters that the sales of Samsung's mobile phones are not as good as before. "Samsung mobile phones are not selling well now, mainly mobile phones such as Huawei and Oppo."
OEM mobile phones focus on the mid-range market
The “OEM”, which specializes in the low-end mobile phone market, is the “main force” of the Cambodian mobile phone market. The industry estimates that monthly sales volume reaches tens of thousands of units.
The local Chinese businessman Lin Delong (36 years old) who produces the local "OEM mobile phone" brand "HIYA" introduced that the "HIYA" brand has been launched in 2012. The number of employees has grown from 4 at the beginning to more than 80 now, and monthly sales have also increased from Increased from 1,000 units to 50,000 units now.
Lindelon originally operated a mobile phone shop in the Russian market. When he went to China to investigate business opportunities, he understood the business opportunities in the "OEM mobile phone" market. He entrusted a Chinese mobile phone manufacturer to design, develop and produce the complete mobile phone, and then sold it under his own brand.
"This prompted me to have the idea of building a local mobile phone brand, to start my own business and realize my dream in life."
At the beginning, I mainly made feature phones (key-press phones) for the low-end mobile phone market. Beginning in 2016, he began to place orders for smart phones from Chinese mobile phone manufacturers and began to enter the mid-range mobile phone market.
The Cambodian mobile phone market also appeared in the sales of copycat mobile phones that imitated well-known brands. Lin Delong believed that the quality of copycat mobile phones could not be guaranteed, and finally decided to choose to produce his own brand.
Different from the well-known Chinese mobile phone brands with strong financial resources, local "OEM mobile phones" mainly adopt direct marketing methods and rarely allocate advertising budgets.
Lin Delong said that market development mainly depends on wholesalers, of which more than ten are former employees of the company.
"Our mobile phone sales targets are mainly factory workers, rural and Phnom Penh suburban consumers. We have established sales teams in each province and visited all mobile phone shops and merchants to establish relationships, allowing us to gradually occupy a place in the Cambodian mobile phone market. "
At present, "HIYA" has cooperated with one of the major mobile communication providers to provide its customers with smart phones. This method has greatly increased its sales, even reaching half of its sales.
Lindelong said that the local "OEM mobile phone" market has also gone through the development stage of "survival of the fittest". From more than 20 "local brands" at the beginning, there are only 5 left. "We are the survivors of the big waves." He pointed out that in addition to "HIYA", other local mobile phone brands including "icall" and "Singtech" have their own markets.
Many business opportunities in Cambodian mobile phone market
Second-hand mobile phones are very popular in Cambodia, so the local second-hand mobile phone market is very prosperous. In the large second-hand mobile phone market around Suria Mall in Phnom Penh, the latest iPhone and Samsung are the main models circulating in the market. Almost every store is lined up with various colors of iPhone6s, iPhone6 and Samsung Galaxy series phones. .
The female owner of a second-hand mobile phone wholesale store on Mao Zedong Avenue, Huang Meiying, said that its wholesale second-hand mobile phones are mainly imported from South Korea, and more than 1,000 second-hand mobile phones can be wholesaled every month, and each unit has a profit of between four and five US dollars.
A Chinese mobile phone foundry owner analyzed to reporters that before major mobile phone brands entered the high-end market and focused on countries with large populations, there was currently limited competition in the low-end market in Cambodia. "After my inspection of the Cambodian mobile phone market, I think there are still plenty of opportunities in the Cambodian mobile phone market."
Box: Chinese mobile phones have a good harvest in Cambodia!
At the beginning of February 2018, a group visit of all employees of YAKO Technology was held in the newly decorated Deyuelou Restaurant on Moniwan Avenue in Phnom Penh. More than 200 people gathered together to celebrate the 2017 harvest and pledge to Cambodia in 2018. Huawei's mobile phone sales have become more brilliant and continue to become the best-selling mobile phone brand in Cambodia. Mr. Zheng Ketao, CEO of Accor Technology, said that Huawei's mobile phone has not been in Cambodia for a long time, but it has made a phased leap in these very short years and won the vast Cambodian smartphone market.
Mr. Lu Jian, National Director of Huawei Cambodia Terminal, said that in the new year, Huawei mobile phones will dominate the global smart phone market and will be the most proud national brand of the Chinese nation! In 2017, Huawei launched the world's first four-camera full-screen NOVA 2I mobile phone for $329, redefining the Cambodian market where 4GB+64GB mid-range phones can also be cost-effective. The US$860 6GB+128GB waterproof high-end mobile phone Mate10 pro Professional Edition allows Huawei and Apple to continue to stand firmly in the ranks of high-end mobile phones.