Brunei

On the 25th, the "Brunei-China Marine Industry Cooperation Project Launch Conference and Brunei National Pavilion Opening Ceremony" was held in Beijing. At the press conference, the Brunei government and Pinzhen International jointly released the co-branded "Royal Fresh Front & bruneihalalfoods". As the official halal-certified brand of the Brunei government, the brand officially debuted in China with nearly 20 seafood products under its umbrella.

    It is reported that with the continuous strengthening of cooperation between China and Brunei, more Brunei seafood products will enter the list of access to the Chinese market. Pinzhen International seized the opportunity, took the lead in "going out" and laid out a transnational strategy for the marine industry. With the brand image of a Chinese private enterprise, through the establishment of a "dual park" with the Brunei country, it entered the international marine industry operation track.

    According to Qu Yiyan, CEO of Brunei Industrial Investment Holdings Co., Ltd., as early as April 2017, Pinzhen International had signed a strategic contract with Brunei's National Sovereign Fund (SDC) to build a linking Wenzhong Industrial Park (BCIC). Among them, one park landed near Brunei Mora Port. The Brunei Southeast Asian Aquatic Products Processing Center was established in April 2017. The first phase of the factory construction scale is about 1,200 square meters, and the first phase investment exceeds 10 million U.S. dollars. Another park landed in the Guotong Logistics City Park, Foshan, China. The park has high-efficiency logistics equipment such as the National Bonded Center and agricultural product testing. Pinzhen International hatches products from Brunei origin to create global brands such as Brunei blue shrimp and halal food. Through its own advantageous supply chain operations, it delivers high-quality ingredients from Brunei industrial parks to Chinese industrial parks, benefiting Chinese consumption. By.

    According to reports, this press conference is the first industrial cooperation project with the theme of "Marine Industry" since the establishment of diplomatic relations between Brunei and China. This is the first time that Brunei's marine industry has officially appeared in China together with a Chinese business partner. At the press conference, the Brunei government, JD Fresh and Pinzhen International jointly held the opening ceremony of the Brunei National Pavilion. This is the third time that the three parties have cooperated in Brunei to build a JD Fresh Farm in e-commerce for Chinese consumers. The platform opened a national pavilion to recommend high-quality Southeast Asian seafood to Chinese consumers.

    This press conference has also attracted great attention from leading domestic companies in related industries. The press conference has become an important platform for the industry to build strategic partnerships. At the meeting, related companies and Pinzhen International signed a series of strategic cooperation agreements. CCIC Traceability provides traceability certification for Brunei's marine products entering China, China Insurance Group (PICC) provides quality insurance commitments for Chinese consumers, Sinochem's industrial fund and Pinzhen International signed an investment strategy agreement, Shunde Rural Commercial Bank and Pinzhen International signed a comprehensive financial service cooperation agreement.