- 2018-11-27
2018 World's Most Valuable Brand Ranking: Nippon Telegraph and Telephone Group Japan's Top 1
In 2018, for NTT Group (NTT Group, hereinafter referred to as NTT), it can be said to be three happy days!
Recently, Brand Finance, a world-renowned brand consulting company, released the authoritative annual "List of the World's Most Valuable Brands in 2018". This report mainly uses balanced scorecards (marketing investment, shareholder investment, and business performance), purchase decision influence, usage fee rate, percentage of parent company's revenue, historical revenue and analyst forecasts, royalty rate, brand after-tax revenue The 7 aspects evaluated the value and influence of major brands on a global scale, and selected the top 500 brands.
As Japan's telecommunications industry giant, NTT is ranked 20th in this list. The group is also the highest-ranked Japanese company in this list. In addition, in the "IDC MarketScape: 2018 Asia Pacific Security Management Service Provider Assessment", NTT was named a leader!
NTT's four major companies (Dimension Data), Nippon Telegraph and Telephone Communications (NTT Communications), Nippon Telegraph and Telephone Data (NTT Data) and Nippon Telegraph and Telephone Security (NTT Security) announced on August 10, 2018, In the latest "IDC MarketScape: 2018 Asia Pacific Security Management Service Provider Assessment", NTT was rated as a "leader" in the field of execution capabilities and business strategy.
IDC report pointed out that NTT's integrated and effective service is its key advantage. In addition, its excellent customer service, including a smooth setup process and specialized delivery operations, has become the industry's service benchmark. At the same time, NTT's threat detection capabilities and accuracy are highly praised and affirmed by customers. NTT's cloud searchable raw data recording products have also received high ratings and can be used to assist accident investigations and corporate compliance inquiries.
NTT Group's proprietary MSS platform works closely with the threat intelligence database to not only protect customer safety, but also ensure the provision of consistent quality services in multiple regions.
IDC believes that this is particularly important for enterprise internal security monitoring and management, vulnerability lifecycle management, and customized escrow detection and response. In addition, the MMS solution can also provide optimized security services through NTT's unique insights, advanced analysis, and applied threat intelligence, far beyond the scope of conventional capabilities within the enterprise. In addition to the above two awards, NTT also won the 2018 Frost & Sullivan Asia Pacific ICT Awards (Frost & Sullivan 2018 Asia Pacific ICT Awards).
NTT's information and communication technology solutions company-Nippon Telegraph and Telephone and its subsidiaries, cloud unified communications and collaboration services market leader-Arkadin announced on August 19, 2018 that both companies won the 2018 Frost & Sullivan Asia Pacific Information and Communication Technology Awards.
In terms of awards, Nippon Telegraph and Telephone Corporation won the title of "2018 Frost & Sullivan Asia-Pacific Region Best End-to-End Unified Communications and Collaboration Service Provider of the Year" and "2018 Asia Pacific Region's Best Telecom Data Center Service Provider of the Year". Arkadin won the "2018 Frost & Sullivan Asia Pacific Strategic Leadership Award for Best Enterprise Collaboration Product Line". This result was announced at the 2018 Frost & Sullivan Asia Pacific Information and Communication Technology Awards Ceremony held in Singapore on August 15.
Frost & Sullivan Asia Pacific Information and Communication Technology Practice Industry Analyst Shuishan Lu said: "Nippon Telegraph and Telephone Corporation’s series of end-to-end unified communications and collaboration (UCC) services provide network, voice, system integration and consulting, cloud deployment and hosting. service.
By enhancing cloud integration to meet the capabilities of Microsoft's unified communications as a service (UCaaS) system, the company continues to provide a first-class collaboration experience in the Asia-Pacific region. As Microsoft's partner in modernizing the workplace, Arkadin's expertise has brought success to the organization's workplace transformation journey. "
Contingency through three development strategies
The information and communication industry is at a historical turning point. Multimedia and globalization will cause fundamental changes in three key areas.
The first is the communication business area. When NTT completes the construction of the digital network, it will do its utmost to ensure that it can provide various forms of business at a competitive price to the maximum. Although NTT's telephone service has reached the international advanced level, it will continue to improve it and provide services such as virtual private communication networks and call fee discounts. In the multimedia field, the open computer network (OCN0 is a new communication service for computer communication. At the same time, the Integrated Services Digital Network (ISDN) will continue to maintain extremely rapid growth.
The second major change is to regroup and allocate NTT's resources. Digital networks have caused great changes in infrastructure, so NTT is committed to reorganizing human, material and financial resources. In order to develop new business, achieve miniaturization and reduce costs, the group puts the pursuit of technological progress in a very important position.
In terms of equipment and facility investment, NTT is mainly focused on introducing optical fibers into the access network, and considering the use of mobile phones, personal handheld phone systems (PHS), and other wireless communication equipment to enhance the operational performance of the network. NTT has also redistributed and trained human resources in order to respond more effectively to these changes.
The third major change will be reflected in the strategy of resource utilization. NTT's top priority is to make full use of its human and material resources. Therefore, the group will increase the openness of the network, implement a global strategy within it, and establish a decentralized, grouped organization. In this coming era, no company or country can be alone. They must cooperate with each other, and of course they will compete with each other.