- 2018-09-26
Thailand's TCC Group actively acquires KFC Malaysia
Su Xuming is a Thai brewing giant. Currently, through his subsidiary Thai Beverage Company, which brews elephant beer, is acquiring all KFC's chain store operations in Thailand.
The source pointed out that Su Xuming is interested in expanding his fast food service chain business in Malaysia. At present, QSR Brand (M) Holdings Co., Ltd. owns and operates these fast food service chains.
The Johor Institution is the major shareholder of the QSR brand, holding 51% of the latter, while the Employees Provident Fund (EPF) and Private Equity Fund-CVC Capital Partners hold 25% and 24% of the shares respectively.
In addition to the Thai Beverage Company, Su Xuming also holds shares in Singapore (Singapore) Fraser, and he completed the acquisition of the latter's shares in 2013. Fraser Singapore also owns Malaysia's premier beverage production company.
In August 2017, Su Xuming, through the Thai Beverage Company, fully acquired KFC's 240 fast food chains in Thailand at a price of 11.3 billion baht. It is expected that the transaction will be completed by the end of 2017.
On August 1, 2017, the QSR brand changed its management and appointed Datuk Mohd Asahari as its managing director. It has 775 branches of KFC restaurants in Malaysia, Singapore, Brunei, and Cambodia. At the same time it is also involved in the livestock industry.
Born in Bangkok Chinatown
Su Xuming was born in Bangkok's Chinatown on May 2, 1944. Because of his poor family background, he started working for a living when he was 15 years old for the sake of his family. Due to his diligence and learning, he has accumulated a wealth of business operation experience in a short period of time. Soon after the accumulation of Xiaoyou, he resolutely decided to expand into a new world.
In 1960, Su Xuming set up a water winery with only a little capital. Since then, he has devoted himself to the business of winemaking, and the wines he brewed have been favored by more and more consumers, and small wineries have also been developing with each passing day. In 1988, Su Xuming, in the midst of growing capital, decisively acquired a large-scale Red Bull Winery, which further improved the variety and output of its wines.
With the increase in people's material needs, the wine market has also undergone great changes, and consumers' taste requirements for wine are increasing day by day. With a keen business vision and a business strategy that is good at capturing market information, Su Xuming adjusted his business varieties to beer production in a timely manner. After gaining the trust of two major brewers, SuraMaharas and SuraThip, he chose to cooperate with Denmark's famous brand in 1993. Beer manufacturers cooperate to produce "Carlsberg" beer in Thailand.
After the investment was put into production, huge economic benefits were realized that year. "Carlsberg" beer became popular in Thailand for a while, and it immediately occupied 30% of the sales of the Thai beer market, and also established Su Xuming's position as a giant in the Thai brewing industry.
Later, Su Xuming's business expanded from beer production to alcohol and many other related industries. After more than 40 years of expansion, Su Xuming's Thai Brewing Group already owns the two largest breweries in Thailand, SuraMakeras and SuraThrp, as well as 16 other breweries and 3 breweries, occupying more than 80% of the Thai wine market share, thus Become a generation of Thai "wine king".
In 2003, Su Xuming formed Thailand Beverage Public Co., Ltd. with 63 beverage manufacturers and related companies, and it was successfully listed in Singapore on May 30, 2006, which further strengthened the economy. Since then, he has started acquisitions abroad with great fanfare, including China.
On the one hand, it is the feelings for China, on the other hand, it is the need for expansion. In recent years, Su Xuming has frequently inspected several provinces in mainland China, and the wine industry, real estate, and agricultural product development are all included in his vision.
As early as 2002, Thailand's TCC Group extended its merger and acquisition tentacles into the Chinese wine industry. At the end of 2002, Carlsberg spent 85 million yuan to acquire Kunming Huashi Beer, of which Carlsberg and Thailand TCC Group each contributed 50%. Since then, TCC's interest in China has gradually shifted from beer to liquor. In September 2005, TCC Group acquired Yunnan Yulinquan Liquor Industry for 55 million yuan, which also became the first wholly foreign-owned enterprise in China's liquor industry.
Life motto
Subsequently, TCC Group also proposed an intention to purchase the Heqing County winery in Dali, and successively visited Anhui, Sichuan and other places, and proposed cooperation intentions to Gujing and Qionglai wine companies.
In January 2007, 100% of the state-owned equity of Gujing Group was listed for transfer. TCC Group was regarded as a hot candidate for bidding by the outside world, and was later stranded due to various reasons. However, the source said that TCC Group still did not give up on Gujing, and there is an opportunity to attack again in due course.
Su Xuming has been doing business with Thai wineries since he was 15 years old, when he didn't know anything about winemaking. But fortunately, he had the opportunity to approach the leaders and engineers of the winery, and the diligent Su Xuming gained the trust and support of these people. This has always made him grateful. Su Xuming said that until today, the eldest of them is over 90 years old, but he still offers advice for the company's development. And the veterans of these companies still enjoy the company's generous treatment.
Now TCC Group has more than 60,000 employees, and the annual tax paid to the Thai government is as high as 60 billion baht, accounting for 5% of the government's annual budget.
"These taxes paid are used for the development of the country and society, and I am pleased and proud of this." Su Xuming said that with the development of an enterprise, its social obligations and responsibilities will also continue to increase. Therefore, a far-sighted entrepreneur should consider not just making a few more money, but more consideration should be given to the reputation and credibility of the entrepreneur, the entire enterprise and the society.
He often repeats a sentence said by his wife, Ms. Zhou Meiman: "Wealth belongs to others; body belongs to oneself; power is temporary; reputation is forever."
Box: TCC Group: The World's 500 Powerful Multinational Enterprises
TCC Group is one of the world's 500 most powerful multinational companies and one of the most influential consortia in South East Asia. The group has a wide range of business areas, with more than 300 companies under its jurisdiction, involving many industries such as wine, hotel, insurance, finance, manufacturing, agriculture, tourism, real estate, and markets and industries all over the world.
On the other hand, TCC Group also actively supports sports, music, culture and other arts, and is committed to contributing to society. The Sirivadhanabhakdi Foundation established by him provides support and donations to numerous social institutions, educational scholarships, hospitals and health care projects.