Depth report

　　

On September 11, the 2024 China-Asean Audiovisual Industry Investors Conference was held in Nanning, Guangxi, China. The participants signed 9 projects on the spot, covering strategic cooperation, audiovisual exchanges, short plays, shooting bases, film cooperation and so on.

Deputy Director General of the National Radio and Television Administration of China Yang Guorui attended the conference, Vice Chairman of the People's Government of Guangxi Zhuang Autonomous Region Sui Guohua, State Secretary of the Ministry of Information of Cambodia Ken Kunnawa attended and addressed the conference, and Vice Minister of the Ministry of Information, Culture and Tourism of Laos Posi Chomagnon attended the conference. A total of more than 450 people from China and ASEAN countries, audio-visual industry management departments, head enterprises, well-known investment and financing institutions, project creativity and research and development institutions, participated in the conference. Among them, there are more than 90 foreign guests from 20 countries, including the main person in charge of ASEAN Headline News Agency, which is the largest number of foreign guests in the audio-visual Week activities.

Sui Guohua said in his speech that Guangxi and ASEAN countries continue to strengthen strategic cooperation, and ASEAN has become Guangxi's largest trading partner for 24 consecutive years. The audiovisual industry cooperation between China and ASEAN countries has a fine tradition and solid foundation. During the previous Audiovisual Week, the audiovisual cooperation between China and ASEAN has achieved good economic and social benefits, effectively serving bilateral and multilateral industrial cooperation. We look forward to further optimizing the business environment of the audiovisual industry in the future, jointly opening up the audiovisual industry cooperation chain, and jointly promoting the integrated development of audiovisual + industry. Guangxi will continue to build the brand of "Doing Business in Guangxi · Guangxi is convenient", to help and escort the operation and development of audio-visual enterprises, and truly achieve mutual benefit and win-win.

In his speech, Kenkunnawa said that Cambodia is currently building a national digital television network and transforming from analog signal to digital signal. In order to advance this work, Cambodia needs a large amount of materials and advanced electronic equipment to establish a modern national digital television incubation center. We firmly believe that the conference will continue to deepen cooperation between China and ASEAN in various fields, and under the framework of jointly building a community of shared future, bilateral cooperation will bring common prosperity and happiness to the people of China and ASEAN.

The 6th China-Asean Audiovisual Week is co-hosted by the National Radio and Television Administration of China, the Ministry of Communications and Media of Vietnam and the People's Government of Guangxi Zhuang Autonomous Region. As the first innovative event of the Audiovisual Week, the China-Asean Audiovisual Industry Investors Conference, with the theme of "Sharing New Opportunities for cultural Exchanges, Creating a New Future for audiovisual cooperation", held audiovisual project signing ceremony, audiovisual industry project roadshow, audiovisual industry project "one-to-one" negotiation, audiovisual industry project exhibition and China-Asean micro short play creation and Communication exchange meeting. Provide on-site promotion and display opportunities for China-Asean audiovisual creative research and development, IP cultivation, industrial integration, investment cooperation, micro-short plays to the sea, distribution and sales, and provide services for creativity and capital docking and industrial integration.

At the signing ceremony, Guangxi Radio and Television and Cambodia National Television, Taiding ASEAN Co., LTD., China Agricultural Film and Television Center and Guangxi Zhuang Autonomous Region Radio and Television Bureau, KOL Nation Sdn.Bhd, Malaysia. With Nanning Peak Culture Communication Co., LTD., Malaysia NGO+ Peak Concept Pte LTD and Guangxi Film Group, Vietnam LIKE TV Media Co., LTD and Guangxi Hualibo Culture and Media Co., LTD., Vietnam NSG International Investment Consulting and Transaction Services Co., LTD and Guangxi Shanhai Star Culture and Media Co., LTD., Guangxi Broadcasting Network Company signed a total of 9 project cooperation agreements with Guangdong Hongyuan Intelligent Technology Co., LTD., and Guangxi Well-known Ge Culture Development Co., LTD., covering strategic cooperation, audio-visual communication, micro drama, shooting base, film cooperation, etc.

In the project roadshow, iQiyi "Variety Show < Planting Bar > program mode International cooperation", Migu Company "Video Ring back tone new audio-visual, mobile financial media development", Mango TV "Super recommendation officer" and other 10 content cooperation projects, China-Asean network audio-visual industry base, China (Beijing) high-tech audio-visual Industry Park and other 4 industrial park projects, Zte's "5G-A+XR cultural meta-universe and New media Integration Innovation platform", digital video "Video transmission technology Innovation and Application based on 5G link" and other nine scientific and technological innovation projects were roadshows at the conference. These projects invite audiovisual head enterprises, new media head platform quality innovation projects and other on-site roadshows, while inviting top investors in related fields, head entrepreneurs, industry scholars and experts to answer questions and attract more social capital investment through the roadshow.

The project negotiation conference is divided into investment and financing negotiation and business cooperation project "one-to-one" negotiation. Through the negotiation appointment system, investment institutions can negotiate investment and financing with interested projects, and audio-visual enterprises can also negotiate "one-to-one" cooperation on a certain project. The conference site attracted nearly 25 domestic and foreign industry institutions involved in platform services, channel operation, program production and distribution and other audiovisual field business to carry out project negotiations for a total of 234 times.

At the China-Asean Mini-drama Creation and Communication Conference, experts and scholars in the audio-visual field at home and abroad, such as Communication University of China, Tencent, Weibo, TikTok, Google, Phoenix TV, etc. and representatives of the industry's leading platforms interpreted and analyzed the relevant policies of the mini-drama industry. In-depth exchange of micro short play script creation, marketing, copyright trading, content out to sea, technological innovation, talent training and other topics, at the same time to promote excellent micro short play projects, create a new track for cross-border micro short play.

The conference also opened audio-visual industry project exhibition, set up innovative projects, investment institutions, cross-border e-commerce broadcast room and other audio-visual exhibition areas, through text, pictures, video and other media, All-weather open, all-round display of network audio-visual, film and television program content, XR (Extended reality), AI (artificial intelligence) and other cutting-edge audio-visual new technology quality innovation results and successful cooperation cases of investment institutions. The leading guests attending the conference visited the exhibition before the conference.