Depth report

　　

On March 18, the offline buyer meeting jointly sponsored by the Global Buyer Service Center (hereinafter referred to as the "Buyer Service Center") of Made in China Network (hereinafter referred to as the "MIC International Station") and DobaShare, a social e-commerce platform under Focus Technology, was successfully held in Pasig City, Philippines. The event attracted nearly 100 Philippine local buyers and Chinese suppliers to participate, and the buyers and sellers further deepened the trade cooperation between China and ASEAN markets through offline face-to-face negotiations, product displays and supply chain docking.

"The efficiency and innovation of the Chinese supply chain provide us with multiple choices, and the professional services of Made-in-China significantly reduce the difficulty of our cross-border procurement." Geraldine, a buyer from the Philippines, spoke highly of the event.

At present, with its demographic dividend, resource advantages and the policy dividend of the Regional Comprehensive Economic Partnership (RCEP), ASEAN has become an important destination for Chinese enterprises to go overseas. By 2024, ASEAN has remained China's largest trading partner for five consecutive years, and customs data show that in 2024, China's exports to ASEAN increased by 12.0% year-on-year, accounting for the total share of foreign trade continued to rise. The data of MIC International Station further confirmed this growth trend: in 2024, the regional flow of the platform in Southeast Asia increased by 58.5% year-on-year, and the business opportunities increased by 33% year-on-year, of which the Philippine market growth rate was bright, and the five industries of building and decoration materials, metallurgical minerals and energy, electrical and electronics, manufacturing and processing machinery, and consumer electronics led the growth.

The buyers' meeting will be closely linked to the needs of high-growth industries and build a bridge of information exchange. At the event site, industry experts from MIC International Station deeply interpreted the latest information of the ASEAN market for the guests, and showed the distribution of industrial belts of popular industries in China. A person in charge of kitchen and home appliances enterprises participating in the negotiation said: "The MIC International Station's offline activities not only help us connect with targeted customers, DobaShare also helps our products reach the market through local social e-commerce in the Philippines."

As the key fulcrum of Focus Technology (MIC International Station) in Southeast Asia, DobaShare deeply cultivated the Philippine market with the "social e-commerce + supply chain" model. By integrating more than 200,000 local social media talent resources and using mainstream social platforms such as TikTok, Facebook and Instagram, DobaShare achieves full exposure of products and helps Chinese suppliers quickly reach local consumers in the Philippines. Its innovative model of "social sharing + shopping" is deeply loved by talents and consumers. DobaShare is currently among the top 10 most downloaded shopping apps on Google Play in the Philippines.

At the same time, the Global Buyer Service Center of MIC International Station set up in the Philippines relies on all-weather service to build full-link trade support for buyers from product selection consultation, supplier matching to order follow-up and after-sales support. "From dealmaking to full-link trade services, we are committed to making Chinese-made products reach global buyers efficiently, and let international buyers feel comfortable purchasing Chinese-made products." Jia Xiyuan, director of global buyer operations at MIC International Station, said.