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Following the opening of its first store in London and New Zealand this year, Bubbomat's offline layout in the United States also officially kicked off.

On June 18, local time, The first American pop-up store of Bubble Mart was officially opened in South Coast Plaza shopping Mall in California. MOLLY, DIMOO, SKULLPANDA and other popular pop goods favored by fashion fans attracted the enthusiasm of local consumers as soon as they appeared. This is the first time for Bubble Mart to launch offline channels in the United States. With the opening of the South Coast Plaza store, Bubble Mart has accelerated its expansion in the North American market.

Located on the west coast of the United States, South Shore Plaza is the largest landmark shopping mall in California and the third largest in the United States. It is not only the first choice for many international brands, but also the gathering place for American young people and fashion lovers. The arrival of the first pop-up store in the United States at a South Coast Plaza is a sign of the growing international presence of the Bubblemart brand.

It is understood that the pop-up shop design style follows the warm and bright theme colors of Bubble Mart, giving people a light and fashionable feeling, with a high recognition. Before the opening of the pop-up store, there were many consumers waiting in line to enter the store. During the opening period, a number of popular collection limited products of Bubble Mart were displayed and sold on the scene, including SKULLPANDA black maid handwork, which was only sold during the opening period of overseas stores. Once announced, it attracted the attention of many local fans. The MEGA series was also very popular and sold out on the day of release.

"The U.S. is the largest toy market in the world, and the U.S. consumer market also has great potential and influence in the art toy industry," said Wen Deyi, vice president of Bubble Mart and president of Bubble Mart International. The influence of American fashion culture on the global scale can not be underestimated, and young people prefer personalized expression. Bubbomat's concept of 'creating trends and delivering beauty' is connecting with local youth in a more diverse way." At present, Bubbomat has successively laid out offline retail channels in China, Hong Kong, Macao and Taiwan, South Korea, Japan, Singapore, Canada, the United States, The United Kingdom, Australia, New Zealand and other regions. The brand globalization strategy has been actively and cooperative in the global deployment.

The North American market is a competitive place for international toy giants. Paomat has explored the possibility of localizing its business through offline exhibitions, cross-border e-commerce and distribution cooperation. In November 2021, Popomart presented at DesignerCon, a fashion art event in the United States, and exhibited its IP series of artists, which were very popular. Among them, popomart IP images created by Local Chinese designers such as DIMOO, Yuki and Hirono were warmly received by fans. In December of the same year, the APP "POP MART Global" was officially launched in the United States. The main functions include an online mall and a POP MART community. Users can purchase Popmart products directly on the APP and share and interact in the community.

Both the feedback from fans at the exhibition site and the performance of online and offline channels have proved the potential of trendy toys in the North American market. Bubble in 2022, speeds up the north American market to expand, pushing supply chain structures, and the whole channel layout, the future of North America is expected to become one of the core market bubble, globalization, looking forward to a bubble, as the tide to play the leader of the industry, leading art toy industry towards a broader space, at the same time will be the trend of the Chinese culture to all over the world.