- 2025-09-19
The 22nd East Asia Expo has set its focus on the AI sector
ASEAN Headline News: On September 10th, Secretary-General Wei Chaohui of the Secretariat of the China-ASEAN Expo (CEX) accepted a joint media interview. He revealed the highlights of the 22nd CEX to the media present at the scene.
Wei Chaohui introduced that the 22nd CEX set up a 10,000-square-meter AI-themed pavilion at the main venue, which is the largest single-themed pavilion in the history of the CEX. This pavilion will showcase approximately 1,200 domestic and international cutting-edge AI products, and simultaneously present AI scientific and technological achievements from multiple ASEAN countries, such as Brunei, Malaysia, and Thailand. Together, they will create a "technology fair" spanning across borders.
To strengthen top-level design and promote precise alignment between China and ASEAN's AI industries, this year's CEX will hold the first China-ASEAN AI Ministers' Roundtable concurrently. Ministers from the AI fields of China and ASEAN will engage in dialogue on regional cooperation. The exhibition will also release the "Top 100 Future Unicorn Enterprises of China's AI Exports" list and hold over 10 major events. It will organize Chinese and ASEAN business leaders to conduct cross-disciplinary exchanges and academic collaborations in the industry and academia, stimulating intellectual sparks and consolidating cooperation consensus. At the same time, the finals of seven competition tracks including tourism, automotive, security, and digital health will be held.
Wei Chaohui stated that on September 8th at the State Council Information Office press conference, "AI Exhibition" was grandly launched. This is the first multi-scenario exhibition industry general model in China. Among them, the "AI CEX" intelligent agent applied in the CEX will be officially launched on September 13th. This will become the core support for the upgrade and development of the CEX. It includes 24 application scenarios such as intelligent cloud exhibition, intelligent matching, intelligent conference, intelligent guide, and itinerary planning, which will enable exhibitors to have a "one-code smooth journey" in terms of itinerary arrangement, customer connection, business matching, and multilingual negotiation and communication, providing them with an intelligent new experience.
When it comes to the highlights of the participation of ASEAN countries, Wei Chaohui introduced that the exhibits of ASEAN countries have moved from traditional industries to "high-end, sophisticated, and advanced", and several high-tech products such as MediTech from Brunei and PT. Multi Trans Data from Indonesia will be showcased at the exhibition. The technological content of the exhibits has significantly improved. Approximately 30% of new enterprises or new products from ASEAN countries will make their debut at the CEX for the first time, including pre-prepared dishes from Brunei, handmade cultural products from Cambodia, palm oil cuisine from Indonesia, probiotics from Malaysia, and traditional handicrafts from the Philippines. Live streaming, fashion shows, DIY workshops, interactive experts, and on-site experiences will be staged one after another. The "star exhibits" that have been popular in previous editions will also return.
This year's selection activity has 4,000+ products registered for participation, and 10 gold awards, 20 silver awards, 15 outstanding design awards, and 15 highest popularity awards will be awarded.
The East Asia Expo is not only a trade event jointly organized by China and ASEAN, but also a "Nanning channel" for promoting people-to-people connectivity. To consolidate the public opinion foundation for building a closer China-ASEAN community with a shared future, this year's East Asia Expo will continue to implement the China-ASEAN Young Leaders Growth Program. Wei Chaohui introduced that the first-phase students of this program have jointly written the "Project Report on Jointly Building the China-ASEAN Community with a Shared Future", which has been basically completed and will be officially released during the 22nd East Asia Expo. At the same time, 30 students for the second phase have been selected, and this program will continuously help more young people become builders and inheritors of China-ASEAN friendship. (End)
